Marketing

Brand Awareness & Digital Engagement

The Sunset Soirée

In May 2024, I was honored to create and implement the marketing strategy for FreeState Justice’s annual Sunset Soirée. This was the organization’s largest event to-date and required both in-person and digital mobilization. It required me to craft all marketing collateral, ticketing systems, and drive audiences to buy tickets through both digital and in-person activations.

Along with creating daily social media posts and mass email messages, I took it upon myself to create a video with the mission of helping the attendees understand who FreeState Justice is. You can watch the full video below.